In 2008 German B2C e-commerce sales calculated as € 75 billion, on behalf of a market share of 31 percent in Western Europe. On a global scale, this amount stands for approximately 10% of all B2C online sales.
This makes Germany the world leader in per-capita B2C turnover with € 913, accordingly higher than in the United States (€ 906), UK (€ 737) & Japan (€ 681). According to estimates by TNS Infratest, German online sales will achieve € 145 billion in 2010.
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