Facebook Fan Page Information

Facebook Fan Pages are a great option for brands – including e-commerce sites – that plan on posting information at least once a week.

Facebook Fan Page Advantages:

• Looks polished; closely resembles an individual profile page
• Can include videos, photos, links, events, etc.
• Can be fed into “fans’” update stream similar to an individual profile update
• Can be given a customized url similar to an individual profile
• Hides the name and address of the page creator
• Offers options to add applications such as a Twitter feed
• Includes a “wall” similar to individual profiles that people can post comments on
• Can be paired with a Facebook Fan Page Widget on your site

Facebook Fan Page Disadvantages:

• More difficult to manage conversations between fans
• Conversations are on display for the public to see
• Unable to convert Facebook Groups to Fan Pages if you’ve already got a Group page set up
• Until you have an adequate number of fans, you’ll be posting a lot
• A dismal Fan Page linked to your site can hurt your inbound links in SEO

Source: Zen Cart