Yahoo Search Marketing – Benefits of Advertising

Yahoo Search Marketing

By using the Yahoo Search Marketing account, we can advertise online, where more and more customers are going every day to learn about, shop for and buy products and services. Signing up for an account allows us to advertise our business in search results on Yahoo! and other popular sites in the Yahoo! distribution network.

Even if our business is a traditional brick-and-mortar store and we don’t sell anything online, we can still use our advertising distribution tactics, Sponsored Search and Content Match to attract potential customers to our business. Yahoo Search Marketing can be beneficial to most businesses, whether we are selling online products, promoting business services or providing media and information on our website.

Our Ads Can Display in Search Results with Sponsored Search

When we sign up for a Yahoo Search Marketing account, we can use Sponsored Search to create ads containing keywords or phrases related to our business that we think users might enter when searching on the Internet. When there is a match between user’s entry and our business-related keywords, our ads can display in search results. The user can then click on our ad and be transferred to your website to learn more about our products/services and complete a transaction. We pay only when our ad is clicked.

Here’s an example of how it works. Let’s say we own a company selling the electronic products and our company’s website is www.electronics-planet.com:

1. We create an ad using the keyword “digital cameras.” The ad contains a link to a page within our website related to digital cameras.
2. Our ad can display in search results when someone types the term, “digital cameras,” or we can choose to match the term “digital cameras” to similar terms that a user may enter, such as “discount digital camera” or “digital photo.”
3. Potential customers who click on our ads will be transferred to our website www.electronics-planet.com.

Benefits of Sponsored Search

With Sponsored Search, We can:

• Put our business on the Yahoo distribution network and the most popular destinations on the Web.
• Get targeted leads for our business.
• Target our ads so that they appeal to potential customers who are searching for what we offer.
• Utilize numerous account tools that can help us to manage our advertising campaigns.
• Utilize account features to tailor our ad copy to user search terms with our Insert Keyword and Match Type features.
• Set spending limits for our advertising and marketing campaigns, as well as set spending limits and pay only when our ad is clicked.

Germany is the World Leader in B2C e-Commerce Sales in the World

In 2008 German B2C e-commerce sales calculated as € 75 billion, on behalf of a market share of 31 percent in Western Europe. On a global scale, this amount stands for approximately 10% of all B2C online sales.

This makes Germany the world leader in per-capita B2C turnover with € 913, accordingly higher than in the United States (€ 906), UK (€ 737) & Japan (€ 681). According to estimates by TNS Infratest, German online sales will achieve € 145 billion in 2010.

Important Tips about Social Bookmarking

Social Bookmarking Definition

Social bookmarking is used in the same way that we would bookmark our favorite website; instead users store a catalog of bookmarks via a Social Bookmarking service. Social bookmarking allows other individuals with compatible interests to hook up browse and comment on bookmarks creating a basic but influential display place.

Important Tips for Social Bookmarking

Social Bookmarking generates traffic from users actively looking for a particular product, service or a solution. The addition of several key techniques ensures that our website gains the optimize amount of visits, reinforcing our business brand and eventually spawn new sales.

Top 5 tips in optimizing social bookmarking to generate more traffic to our web site

1. A well structured marketing strategy to promote our site and the goods or services what we are looking to sell. Bookmarking links to our website will drive more traffic to our site from our objective market.
2. Creating and maintaining interest is extremely important in attracting users to our site. We need to make the right connection with our target demographic in order to continue the interest. This means generating an imaginary profile of our target customer base and including information and features that would request to them.
3. SEO techniques, such as using highly searched key words, are crucial in allowing search engines to acknowledge our links when it hunts for specific phrases.
4. Combine SEO techniques with well written web copy. It can make a spectacular difference in generating traffic to our web site.
5. The bookmarking service which we can choose ultimately increases the odds of our web site being sighted. Links to and from popular bookmarking sites and the use of highly resourceful bookmarking tools can make a spectacular different in our online traffic.
   

Web 2.0 Technologies for Your Website

"Web 2.0" refers to the second generation of web development and web design that facilitates information sharing, interoperability, user centered design and collaboration on the World Wide Web. The beginning of Web 2.0 leads to the development and growth of web-based communities, hosted services, and web applications.

Web 2.0 Services and Applications:

1. Blog Marketing
2. Wiki Creation
3. Social Bookmarking and Tagging
4. Social Networking Creation
5. Video / Multimedia Sharing
6. Audio Blogging and Podcasting
7. RSS Feeds and Syndication
8. Mashup Creation
9. Folksonomy / Collaborative Tagging

Growth of Retail e-Commerce in India & World Wide

Growth of Retail ECommerce Worldwide

More than 85 percent of the worldwide respondents to a poll had purchased something online. Growing middle class is spurring online commerce in China and India. The growth of retail e-commerce since 2006 and projected till 2010 is provided below:

2006 : $335 billion
2007 : $419 billion
2008 : $517 billion
2009 : $608 billion
2010 : $711 billion

Growth of Retail ECommerce in India

India’s share of online commerce is projected to grow from 1.3 percent of Asia-Pacific in 2006 to 3.3 percent by 2011. The projected value of the market over the years and projected for the upcoming years are:

2006 : $800 million
2007 : $1.2 billion
2008 : $1.9 billion
2009 : $2.8 billion
2010 : $4.1 billion
2011 : $5.6 billion

Source: techcrunchies.com

BING Search Engine Optimization Tips

Bing is gaining popularity and within a short period of time this search engine has surpassed Yahoo and almost giving tough competition to Google.

There are more users logging into Bing every single day. Some of the cool things about Bing is that it is QUICK and has a better USER INTERFACE.

However, there is a significant different in the way Google and Bing rank websites. If you are planning to optimize your website for Bing then you need to consider these following tips.

1. Domain Age – Bing gives preference to your domain’s age. Google on the other also gives preference to domains which are old.

2.On-Page Optimization/Off-Page Optimization – Google gives more preference to Off-Page optimization rather than on-page optimization. Bing on the other hand gives more preference to On-Page SEO optimization rather than Off-page optimization

3.Text Density – Bing gives preference to keyword density of your content. If you are targeting a particular keyword and your keyword density for that keyword is abysmally low then you wont be able to rank too high on Bing.

4.TITLE is more important – Although Google does gives preference to keywords in TITLE, Bing entirely focuses on TITLE of any given webpage to decide whether it should be ranking at page 1 or Page 8. Therefore make sure to add your important keywords in the TITLE. Also you should abstain from artificial keyword stuffing. Several keywords are semantically considered as same. Take for example, Search engine optimization company, and SEO marketing company are semantically connected with each other. If you are ranking high for one combination, you will also rank for other combination.

Source: webhostingtalk.com

Facebook Fan Page Information

Facebook Fan Pages are a great option for brands – including e-commerce sites – that plan on posting information at least once a week.

Facebook Fan Page Advantages:

• Looks polished; closely resembles an individual profile page
• Can include videos, photos, links, events, etc.
• Can be fed into “fans’” update stream similar to an individual profile update
• Can be given a customized url similar to an individual profile
• Hides the name and address of the page creator
• Offers options to add applications such as a Twitter feed
• Includes a “wall” similar to individual profiles that people can post comments on
• Can be paired with a Facebook Fan Page Widget on your site

Facebook Fan Page Disadvantages:

• More difficult to manage conversations between fans
• Conversations are on display for the public to see
• Unable to convert Facebook Groups to Fan Pages if you’ve already got a Group page set up
• Until you have an adequate number of fans, you’ll be posting a lot
• A dismal Fan Page linked to your site can hurt your inbound links in SEO

Source: Zen Cart