E-Commerce Industry in India

E-commerce industry has touched 9210 crore, online classifieds: 820 crores, online travel: 7000 crores (30% jump from Rs 7,080 crore in ’07) as per the survey conducted by the IAMAI and IMRB

• Online Travel Industry: growth rate of 30% to Rs 7,000 crore by end FY08 (from 5500 crores in ‘07)
• Online Classifieds: reached Rs 820 crore by end FY08
• Online retailing/auction (eTailing): Rs 1,105 crore industries by end FY08 (from Rs 850 crore in FY07.
• Digital downloads (i.e. downloading from Internet to mobiles using wap phones or web) and paid content (research/exclusive videos/articles etc) for the rest of 285 crores.

Source: IAMAI and IMRB Analysis Report

The major triggers of e-commerce in India were:

• Saves time and efforts
• Convenience of shopping at home
• Wide variety / range of products are available
• Good discounts / lower prices
• Get detailed information of the product
• You can compare various models / brands

Some of the major barriers at present were:

• Not sure of product quality
• Cannot bargain/Negotiate
• Not sure of security of transactions / Credit card misuse
• Need to touch and feel the product
• Significant discounts are not there
• Have to wait for delivery

Article Source: www.pluggd.in