April 21, 2009

Concept of Keyword Density in Search Engine Optimization

Keyword density is the dimension in percentage of the number of times a meticulous keyword or phrase appears compared to the total number of words in a page. Various search engines like Google, Yahoo, and MSN Search considers keyword density as part of their search algorithm. There is also a different level of acceptance between search engines as to the degree of density acceptable before a penalty is obligatory.

We don’t have any formula for keywords but it’s probably best to keep the keyword percentage below 5% of the total number of words on the page. If we place too many keywords in any on page can also work against the page’s readership maintenance and its conversion rate from visitor to paying customer. Keyword assignment refers to the location of the words on a Web page. That assignment could be in the title tags, description, keywords, image tags, content, links, headings, main body of copy, or anywhere else where phrasing appear on a Web page.

Key Factors in Keyword Density Consideration for Search Engine Optimization:
  1. Ensure that the keyword density of a page around 5%
  2. It is good to avoid using the same word more than once in a content sentence
  3. Use keyword validator tools to determine the exact density percentage
  4. Need to take care, when we spell our keywords with variations & also include plurals
  5. Many search engine Spiders do not go beyond 25-50% of the page, so try and maximize use in the top half of the page.
  6. Some of the best keyword density tools are listed in below:

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