Webinar on Essence of Retail e-Commerce and its Optimization

After the overwhelming response from Embitel first web seminar which is conducted in Nov’08, Embitel Conducted their 2nd webinar on “retail e-commerce series” which has been commenced on 19th Feb’09 entitled "Essence of Retail e-Commerce and its Optimization".

As we all know the retail e-Commerce in India is growing at a very fast pace during last few years. A well-designed and optimized site is absolutely critical to stay ahead in the competition rather than just setting up a retail e-Commerce site. This webinar revealed that what are the key success factors of e-commerce site? How we can improve customer experience and drive more sales through retail e-Commerce site? In this 45 minutes webinar, Mr. Daniel Rebhorn, a highly experienced industry expert in e commerce domain, was covered the following key areas:

1. General structure of retail e-commerce site
2. Top 5 relevant pages of retail e-commerce site, Do’s & Don't s on these pages
3. A structured navigation of retail e-commerce site
4. Samples of impact
5. Q&A session specific to attendees

To view this “Essence of Retail e-Commerce and its optimization” webinar, please click on the following link:

Essence of Retail e-Commerce and its Optimization

Concept of Keyword Density in Search Engine Optimization

Keyword density is the dimension in percentage of the number of times a meticulous keyword or phrase appears compared to the total number of words in a page. Various search engines like Google, Yahoo, and MSN Search considers keyword density as part of their search algorithm. There is also a different level of acceptance between search engines as to the degree of density acceptable before a penalty is obligatory.

We don’t have any formula for keywords but it’s probably best to keep the keyword percentage below 5% of the total number of words on the page. If we place too many keywords in any on page can also work against the page’s readership maintenance and its conversion rate from visitor to paying customer. Keyword assignment refers to the location of the words on a Web page. That assignment could be in the title tags, description, keywords, image tags, content, links, headings, main body of copy, or anywhere else where phrasing appear on a Web page.

Key Factors in Keyword Density Consideration for Search Engine Optimization:

1. Ensure that the keyword density of a page around 5%
2. It is good to avoid using the same word more than once in a content sentence
3. Use keyword validator tools to determine the exact density percentage
4. Need to take care, when we spell our keywords with variations & also include plurals
5. Many search engine Spiders do not go beyond 25-50% of the page, so try and maximize use in the top half of the page.
6. Some of the best keyword density tools are listed in below:

• http://www.keyworddensity.com/
• http://www.webconfs.com/keyword-density-checker.php
• http://www.iwebtool.com/keyword_density
• http://www.seochat.com/seo-tools/keyword-density/
• http://www.webuildpages.com/seo-tools/keyword-density/
• http://www.addme.com/keyword-density.htm
  
  

Purpose of RSS feed for a Website

RSS Feeds can be used in the following purpose:

1. Real Estate Information - Real Estate owners and other realtors can send their updated feed information about new home listings in the market to the customers.
2. Job Openings for Employee - Consultancies, other placement firms and newspaper agencies can provide the updated job information to the students and employee.
3. Special offers on Product - Shopping website owners and other can send the special offers about their products to the regular customers.
4. Airlines People - Airlines People can send the updated information about their flight timings & if any delays in timings etc.
5. People Entertainment Programs - We can send the information about latest TV programs, Movies & Theatres information to the customers.
6. Press Release Distribution - Distribute the latest press release information through the RSS feeds
7. Online News - Can send the news, headlines, notice and any list of announcements through the RSS feeds
8. Updations about the Documents - We can send any new added documents, updations about the existing documents and document removals etc.
9. Bookmarks - We can share the bookmarks, listings and updations about the website to the subscribed customers.
10. Daily Calendar Information - Can Share the listings of past or upcoming events, deadlines or holidays and daily time table etc….
    

Methodology, Features & Advantages of a Webinar

Webinar mean a web-based seminar, those are presentations, lectures, workshops, or seminars transmitted over the web. Webinars are also known as also known as online workshops.

Important Features of Webinar

1. Interactive with the customers
2. Customers can view the Live Event
3. Real Time Question & Answers
4. Participant can chat with the person who is conducting webinar
5. Learn the topic by sitting at your desk
6. More Educational for the people
7. Preserved for Future Viewing
8. Cost-effectiveness
9. Participation from home, no need to travel
10. Registrants can participate in convenient time for them
11. Webinar material can be re-visit by the customers

Webinar Methodology & Process

1. Determine the webinar topic and length and decide who should attend
2. Plan the time, date and length of the webinar. Make sure all key participants can attend
   Communicate the requirements and time frames to any fellow presenters. Include information about formats, tools and deadlines
3. Make sure that your computer has network and Internet access and that all of the required software is loaded and ready
4. Send meeting invitations, confirmations and reminders to fellow presenters and to participants. Include all key information such as links; log in IDs and passwords, teleconference phone number and participant code
5. Prepare the webinar presentation. Start with a list of objectives and topics. Vary the webinar activities, pace and visuals, but be sure you keep content and discussions relevant to your topic. For example, tell a story, show a short video or ask your audience to participate in a group exercise
6. Greet participants as they join the meeting and provide them with a status. As you conduct the webinar, be friendly and engaging. Write down the participants' names
7. Start the webinar by introducing yourself and any other presenters. Whenever feasible, have all attendees introduce themselves to the group. Ask if everyone has accessed the virtual meeting and if they can hear you speaking. Assist anyone who needs help. Ask participants to mute their phones as you conduct the webinar in order to reduce background noise
8. Review the webinar agenda and objectives. Set expectations such as encouraging participation and whether you can accept questions by email or instant messenger
   Ask and answer questions and constantly demonstrate enthusiasm for your topic. Your energy keeps participants interested and engaged
9. End the webinar on time and thank participants for attending. Provide any follow-up information and resources. Be the last one to hang up.