Webinar on Retail e-Commerce in India

Recently Embitel has conducted Webinar on “Retail e-Commerce - a perfect storm in India.”

Date: 21st November 2008

Speaker: Mr. Daniel Rebhorn

- Founder & MD, dmc digital media center GmbH, Germany.

- Industry expert with more than 13 years experience in retail e-commerce.

Topic Overview

Indian e-commerce industry has reached to Rs. 9210 cr in 2007-08, which attracted more retailers to get into the retail e-Commerce market. The crowded field of competitors in B2C also indicates to focus on retail e-Commerce market and achieving long-term success from it.

Find out more on what signifies the retail e-commerce revolution in India?

This Webinar has covered following topic

• Market Definition.
• Growth & Opportunities - Retail e-Commerce in India.
• Do’s and Don’ts in setting up a Retail e-Commerce business.

Mr. Daniel has also addressed specific questions raised by attendees at the end of webinar.

Click on the Following Link for Webinar Video

Retail E-Commerce Webinar

Valuable Key Practices in eCommerce

Important Key Practices in E-Commerce

Do’s:

1. Treat your online business as your offline business and apply the same rules
2. Increase the range of new customers (national & international) and attract them by new marketing channels
3. Understand your customer behavior- Use customer data to give each individual a personalized shopping experience
4. Provide as many payment options as your customers need
5. Make the transaction process easy and convenient (from home page to checkout) for your customers- Failed transactions means customer in your competition’s hand
6. Use easy and intelligent methods for Up and Cross-selling

Don’ts:

1. Don’t underestimate the need of ecommerce awareness among the customers
2. Don’t handle ecommerce as a order channel- Handle as sales channel
3. Don’t underestimate the update efforts of your web shop- “Consumer can‘t be sure about product quality, convince through content quality!”
4. Don’t rely on the price alone. Convenience and selection often have greater value to your customers.
5. Don’t wait for customers to find you. Market wisely with online and offline marketing channels- Integrate online and offline channels
6. Don’t underestimate the order management- Plan stock, packaging & delivery wisely
   

Hottest Trends Driving Source of e-Commerce Today

The key difference between today and Internet commerce in the late 1990s is, in a word: infrastructure. That means now there are simply more new types of online services, technologies, and marketplaces that make it far easier for the average person to start an e-commerce business. Just think of all the things that didn’t exist when e-commerce first began: blogs, podcasts, search engine marketing, Wi-Fi, RSS feeds, social networking, and the list go on.

Here’s a quick survey of some of the latest trends driving this hotbed of e-commerce today:

• Vast Online Marketplaces - eBay, Amazon, Overstock, and other online auction sites have spawned millions of businesses—from the home-based, do-it-yourselfers (DIY) to larger enterprises—buying and selling everything imaginable. These sites make it easy to learn the ups and downs of e-commerce with less risk.
• Turnkey E-Commerce Solutions - Now online sellers can sign up with robust e-commerce platforms or services to help them configure and operate online stores, handle shopping cart transactions, credit card processing, and publicize your site on multiple online marketplaces.
• Safe Electronic Payment Services - One of the pitfalls of early e-commerce was the specter of online fraud and spotty payment methods. PayPal and other electronic payment services have paved the way for safe, painless online transactions.
• Search Engine Marketing - By placing ads for your online business with popular search engines and choosing key words or phrases that match with your products or services, you can drive more traffic to your site and dramatically increase revenue. You can also sign up for affiliate marketing programs on popular sites that steer shoppers to products and get fees.
• Web Site Traffic Reports - This may sound complicated, but it’s really using simple (and free) tools to see how many visitors come to your site monthly, get a handle on what they’re buying (or not), and which search terms they’re using to find your site.

In addition to these trends, online sellers today are using other new tools like blogs, social media (LinkedIn, MySpace, Face book), and photo sharing (Flickr) to reach out and connect with potential customers all over the world.

Other benefits of e-commerce include:

• Increased sales
• Access to new sales channels
• Better brand awareness
• Increased efficiency with new technology
• New partnership and cross-selling opportunities
• Optimization of merchandise
• Instant customer feedback
• Happier customers
  

So what are you waiting for? Get started…